Factors Influencing Competitiveness of MSMEs in East Java

In East Java, there are numerous centers of Micro Small and Medium Enterprises (MSMEs) with each having its unique characteristics on the products. To determine competitiveness level MSMEs, different perspectives possible to be used including orientation social capital, intellectual entrepreneurship, technology, innovation, market, competitiveness.In running business, MSME business sector has oriented towards seven aspects in order that successful able survive present era global competition. The independence reflects existing products available market.Competitiveness is ability a national economy achieve highly sustainable economic growth. It includes proper policies, suitable institutions, other supporting make growth achieve. results study later found out 17 variables as forming factors namely Factor 1 (Component 1), 2 2),Factor 3 3), 4 4) had high correlation coefficient consecutively 0.768, 0.960, 0.786, 0.901; meaning levels was value > 0.5.Thus, 1, 2, 3, were said appropriate representing independent which affected MSMEs five cities Indonesia.
 Keywords: factor analysis;